PHONAR14 VIDEO

Pho(to)nar(rative) - it's about habits, thinking through doing

• Photographer - needs passion, camera/phone
• we are slave to habits, to all the systems, something/routine we don't think about; systems don't want us to think for ourselves
• what is a photograph? - physical, 2D, it ages/fixed in time, bound by the edges of a frame; NOW - difference between a photo and image- Snapchat gets the difference (more experiential, rather than the evidence)
• everyone has a camera, so what makes a photographer?; everyone is a photographer
• most photographers(everyone) keep their photos on Facebook or other media
• what shape is a photo? square, rectangle, circular > image much bigger > cropped so you can ship them > mode of delivery has shaped the way we perceive the mode of information >> mode of info. = photography, image making; mode of delivery = business model
• commerce shaped the way we understand media
• Marshall McLuhan - 2 fish in water, unaware of surroundings > WHAT THE HELL IS WATER?
• "if you want to change the world you have to start describing it differently
• "nonlinear, decentralized, media environment"
• what makes you different? perception, artisan, unlike all other people with a phone, they spent 2 years learning the craft of photography; connected, network; trusted, reputation, brand, have contextual understanding to know what you're talking about
• when you're trusted, people will tell you their stories
• challenge is to be heard!
• photography - part of the fabric of our visual culture
• August Sander (30s) street photographer, focused on average people, undermined 'perfect specimen' of Nazi, work was destroyed
• how are people going to interpret your images
• know better to understand photo shopped images, photograph has the potential to change the world
• move from photography is dead to "I'm digitally fluent"